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Soft Baits

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Gulp! Saltwater Jerk Shad Soft Bait (1120256)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Erratic darting motion imitates struggling baitfish
- Darting "quick glide" will entice strikes!
- Expand your strike zone with 400x more scent dispersion than plastic baits
- 15 years of Gulp! evolution
Add to Cart
$5.14
Havoc Subwoofer Soft Bait (1276778)
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Make Havoc your go-to bait when bragging rights are on the line.

Features:

- Pro Designed by Mike Iaconelli
- High action tail calls fish to the bait
- Short body eliminates short strikes
- Matches fleeing fish profile and action perfectly

Specifications:

- Bait Length: 4"
- Color: Pearl White Silver Fleck
- Quantity: Per 8
- Packaging: Bag
Add to Cart
$2.16
Havoc Juice Worm Soft Bait (1265967)
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Make Havoc your go-to bait when bragging rights are on the line.

Features:

- Pro designed - Boyd Duckett
- Unique body design so it will not roll over during retrieve
- High action tail, even at slow speeds

Specifications:

- Bait Length: 8"
C- Color: Black Blue Fleck
- Quantity: Per 12
- Packaging: Bag
Add to Cart
$2.16
Gulp! Alive! Marinade Attractant (1294790)
The Berkley Gulp! Alive! Marinade is an intense attractant combined with natural live bait taste. It is designed to enhance Gulp! and Gulp! Alive! bait by marinating in the bucket or bag. Mix and match scents to create your own secret recipe.

Features:

- Enhance effectiveness of Gulp! and Gulp! Alive! Baits
- Mix and match scents to create your own secret recipe
- Intense natural scent
- 15 years of Gulp! evolution
Add to Cart
$3.45
Havoc Beat Shad Soft Bait (1291396)
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Make Havoc your go-to bait when bragging rights are on the line.

Features:

- Pro designed - Mike Iaconelli
- Amazing hybrid of a grub and finesse swimbait
- The tail beats from side to side on any retrieval speed triggering a feeding response from bass
- Very versatile bait put it on a darter head, shaky head, Texas rig it or use it as a trailer

Specifications:

- Bait Length: 4"
- Color: Black Blue Silver
- Quantity: Per 8
- Packaging: Bag
Add to Cart
$2.16
Rage Tail Rage Anaconda Soft Bait Lure (RGANA10-109)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Anaconda is unlike any worm you have ever seen!

Specifications:

- Body Length: 10"
- Color: Double Header Red
- Quantity: Package of 6
Add to Cart
$5.20
Rage Tail Soft Rage Baby Craw Lure (RGBC-100)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. Rage Baby Craw can be fished Texas rigged, Carolina rigged, weightless or as a jig trailer.

Specifications:

- Body Length: 3"
- Color: Summer Craw
- Quantity: Package of 9
Add to Cart
$5.20
Rage Twin Tail Baby Menace Soft Lure (RGBM-13)
Delivering big action in a small package, the Strike King Rage Twin Tail Baby Menace Grub is the little brother of the battle-proven Menace Grub. Its compact body is equipped with twin claws that feature the patented Rage Flange, which produces an enticing action at any speed and on multiple rigging applications. The Baby Menace Grub is a great choice as a finesse jig trailer, or for lighter flipping and pitching setups when you need to downsize your offering. Available in a wide range of colors to help you match the hatch, the Strike King Rage Twin Tail Baby Menace Grub gets more strikes when the bite gets tough.

Specifications:

- Color: Green Pump Purp/Gold
- Length: 3"
- Quantity: 9 Per/Pack
Add to Cart
$5.20
Rage Tail Chunk Soft Lure (RGCHK-100)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. Rage Chunk is designed as a trailer for swimming jigs, flipping jigs, casting jigs and football jigs.

Specifications:

- Body Length: 3"
- Color: Summer Craw
- Quantity: Package of 7
Add to Cart
$5.20
Z-Too Soft Jerk Bait Lure (3XZTOO-27)
The Z-Too is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and the rate of sink can be varied by the size and weight of the hook. It is the favorite of many anglers for drop-shotting - you can nose hook it and it won't tear! The most common way to rig these is weightless Texas style. Popular hooks are Mustad
Add to Cart
$3.52
Bitsy Bug Mini Jig Lure (BBJ116-13)
Smallmouths love Strike King's Bitsy Bug Mini Jigs! In additiion to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards.

Features:

- Downsized design
- Premium silicone skirts
- Fiber weedguards

Specifications:

- Color: Green Crawfish
- Weight: 1/16 oz.
- Quantity: 1
Add to Cart
$1.74
Rage Tail Craw Soft Lure (RGCRW-100)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. Rage Craw can be fished Texas rigged, Carolina rigged, weightless or as a jig trailer. The claws move with lots of fish attracting action!

Specifications:

- Body Length: 4"
- Color: Summer Craw
- Quantity: Package of 7
Add to Cart
$5.20
Rage Hawg Soft Lure (RGH-18)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

The Rage Hawg with the Rage technology allows all appendages to swim even at slower retrieve speeds. Designed for 4/0 to 6/0 hooks. Great for Texas or Carolina rigs as well as flipping & pitching.

Specifications:

- Body Length: 5"
- Color: Watermelon Red Flake
- Quantity: Package of 6
Add to Cart
$5.20
Rage Tail Lobster Soft Lure (RGLOB-108)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

The Rage Lobster is a bigger craw for a bigger bite!

Specifications:

- Body Length: 4 1/2"
- Color: Blue Craw
- Quantity: Package of 5
Add to Cart
$5.20
Rage Shellcracker Soft Lure (RGSC-108)
An extremely versatile softbait, the Strike King Rage Shellcracker can be rigged vertically or horizontally and is great for Texas-rigs, Carolina-rigs, flipping & pitching. Designed for 4/0 to 6/0 hooks, the Rage Shellcracker features an incredible life-like tail action with Rage Tail feet can be kept intact or seperated for even more movement. Each lure in the Rage Tail series has a unique and exclusive tail design and is engineered like no other soft plastic bait. All Rage lures are designed with a specific purpose and are made with customized hi-grade plastics for superior action.

Specifications:

- Color: Blue Craw
- Length: 3-3/4"
- Quantity: 6 Per/Pack
Add to Cart
$5.20
Rage Shad Soft Lure (RGSHD-46)
The Rage Tail Shad by Strike King brings a revolutionary new look to top water fishing. Each Rage Tail Lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. The Rage Tail is designed with a specific purpose and uses customized hi-grade plastics for superior action.

The secret to the Rage Tail is the unique ridge which runs along the edge of the tail. This ridge acts as a funnel channeling water through the length of tail creating turbulence and vibration. You won't believe the splash, noise and action that the rage tail design produces! The Rage Shad is best rigged weightless with the tail up on a 4/0 to 6/0 wide gap hook and fished on top of the surface for some awesome top water action.

Specifications:

- Color: Green Pumpkin
- Length: 3"
- Quantity: 5 Per/Pack
Add to Cart
$5.20
Rage Space Monkey Soft Lure (RGSM-109)
Unbelievable detailing makes the Strike King Rage Tail Space Monkey Soft Bait the life of your next Texas-rigging party. The scalloped Rage Tail design, elongated legs, and extra ''bumps'' send a radically different signal through the water column, bringing bass in to investigate. Handy back slit for better hooksets.

Specifications:

- Color: Double Header-Red
- Length: 4"
- Quantity: 6 Per/Pack
Add to Cart
$5.20
Rage Swimmer Soft Lure (RGSW434-142)
Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

The Rage Swimmer is perfect when rigged with the Squadron Swimbait Jig Head or using a 4/0 hook alone!

Specifications:

- Body Length: 4 3/4"
- Color: Ghost Shad
- Quantity: Package of 6
Add to Cart
$5.20
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